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Intellectual property

Adopted: March 2026 Responsible party: AgenticAdvertising.org leadership

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Purpose

This policy clarifies ownership and usage rights for materials created and used in the AdCP certification program.

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Course materials

Curriculum content — including lesson plans, assessment criteria, teaching notes, and exercises — is owned by AgenticAdvertising.org. These materials may not be reproduced or distributed without permission.

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Protocol specification

AdCP is an open protocol. The certification program teaches the protocol; it does not grant or restrict rights to implement it. Completing certification does not confer any intellectual property rights over the protocol specification.

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Learner-created content

Code and configurations created during build project modules (B4, C4, D4) remain the learner’s property. AgenticAdvertising.org does not claim ownership of learner implementations.

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Conversation content

Teaching conversations may be used in anonymized, aggregated form to improve the curriculum. Individual conversations are not published or shared.

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Credential marks

The AdCP Basics, Practitioner, and Specialist credential names and associated badges are trademarks of AgenticAdvertising.org. Credential holders may display their earned credentials in professional contexts.

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Third-party content

Learning resources linked in modules point to the official AdCP documentation. Third-party trademarks referenced in curriculum examples belong to their respective owners.

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Non-compliance

Unauthorized use of course materials or credential marks is subject to standard trademark and copyright enforcement.